Frbiz.com reports Shanda CEO Li Yu said it would focus on long-term growth

Week 5, Shanda Interactive (NasdaqGS: SNDA) Shanda's games business game on the Nasdaq market, IPO, IPO price of 12.50 U.S. dollars on the first day to close at 10.75 U.S. dollars. The IPO size reached 1.04 billion U.S. dollars, for the U.S. stock market this year with the largest IPO.

Yu-interviewed by the media, said: "We are very pleased to be able to be successful in this IPO. We will focus on the business of long-term development and to effectively implement this strategy."

Shanda Shanda Interactive games and to sell 8350 shares of this total ADR (American Depository Receipts), offer price range of 10.50 to 12.50 U.S. dollars, 12.50 U.S. dollars ceiling eventually released. Goldman Sachs and JP Morgan Chase-based sub-IPO's underwriters.

China

LI Yu said China's online game market will reach an annual growth rate of 18%. Shanda is currently the game and had 31 titles are working, and in the future will be rolled out 24 games. She said: "the number on the upcoming release of the game, we have the most one company."

As the pace of development of China's Internet surge, making many investors turning to Chinese online game company, Shanda's games just to meet this demand of investors. Market research firm IDC data show that China's online game market last year achieved a 77% increase, reaching 27 billion U.S. dollars. Bloomberg News survey of analysts on average expect the Chinese economy will achieve this year's 8.3% growth in next year's growth rate will reach 9.5%.

In April of this year, Sohu (NasdaqGS: SOHU) will also be its online game business tour (NasdaqGS: CYOU) spin-off market. Swim IPO size 60 million U.S. dollars, the listed share price has doubled since. Shanda's games also hope to obtain the same success with the tour.

Competitive factors

With "Legend of Mir II" and "Eternal Tower" and other popular games, Shanda's games in the first half of this year profit growth 75%. The company will also accelerate the pace of new product development, and to leverage external developers to introduce more games to deal with Netease (NasdaqGS: NTES), and swim, etc. competition.

MainFirst Securities Hong Kong Ltd. analyst Wen Tian Li said: "China's game developers are gradually increasing, which will make a grand game publishers such as benefits." He also said competitors such as Netease, and touring is more dependent on independent research and development. Shanda Interactive Wen Tianli to give a "buy" rating.

Shanda's IPO prospectus, the game revealed that the company's first half profit of 671.2 million yuan (about 98.3 million U.S. dollars), compared with 382.8 million yuan; the first half sales of 20.3 billion yuan year on year increase of 43%.

Shanda Interactive full-year 2008 revenues, 96% from a grand game, the company said it will focus on the development of other network services. In June of this year, Shanda Interactive has a majority stake in Chinese online music provider Hurray (Nasdaq: HRAY). Shanda Interactive's other businesses, including network literature, the business network literature in China, account for more than 80% market share.



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